SEO as a form of Web Marketing – Tips
Feb 28th
Search Engine Optimization is a part of web site marketing, aiming to achieve the best results from search engines. Optimizing for search helps to define the target and focus the web content as well as internal structures that provide maximum exposure for search engines.
Nowadays, most people asking for SEO rush into what they think is [...]
Who will dominate the internet?
Feb 8th
Introduction
Site owners or Internet professionals have noticed lately rapid and deep transformations in all aspects related to web marketing, especially during last year. The social media boom, profound algorithm changes in Search Engines face the industry with a few important challenges for the near future: what role will play the social media in the future? [...]
The Truth about Internal PageRank. Really?
Jan 21st
As a Web developer I contributed to the construction of many Web sites. There are quite a few I worked on as my individual projects. This was my initial job, developing sites based on a multitude of technologies. The inside vision acquired from that perspective was a good start for SEO. Many site owners have [...]
Google Pumps up Caffeine
Jan 17th
It looks like once Google Caffeine kicks in, spammy SEO companies get kicked out of the field. This was the logical consequence of already visible in caffeine avatars, e.g., real time or vertical SERPs.
Does it mean links are less important by now? Remember, this was and will be true for present or future SEO:
Links pass [...]
SEO and Personalized Search
Jan 14th
What is Personalized Search
Web search engines are the second most frequently used online computer application. Not long ago, most software applications did not contain a search module. Personalized search has been around for years. Expanding the people who get personalized results changes things some, but it’s not revolutionary. Personalized search has so far hidden the [...]
Strategy and theory on SEO
Jan 8th
Search engine optimization
Search engine optimization is a long-term process that requires you to tune up your site and get the best way into the prime locations. We may say that search engine optimization is a huge process, but not every component of SEO might be necessary for every campaign. The most fruitful campaigns utilize every [...]
SEO Corner: Keywords and Customers
Jan 6th
What customers expect from you
Customers are time sensitive. When they search for something on the internet, they want to be directed to the web page that is most relevant to their request, as quickly as possible. Online shoppers are more sophisticated today. You should assume that your prospects will evaluate three to four competitors before [...]
Effects of Listings in Paid versus Organic Search
Jan 3rd
As you may noticed in my previous post, the organic search dominates the landscape – 85% of searchers click on natural results. The benefits of natural search are obvious and we will learn more about it during our next researches, this is why we will try to focus rather on paid search this [...]
SEO and paid listings
Jan 3rd
The limits of SEO
Site owners often regard SEO as a kind of magic method for promoting their sites. The main purpose of this blog is to provide a step by step understanding of what SEO can do and what it can’t or under certain circumstances the damages bad SEO methods can produce. It is only [...]
SEO Bing bong!
Dec 30th
With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one. Bing is in the house . A giggle may say that problem for Bing is that Google never [...]