SEO Bing bong!30 Dec
With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one. Bing is in the house 
. A giggle may say that problem for Bing is that Google never left the house, and Google is now reminding everybody that they are in full control of the house…
Microsoft is not afraid to buy search market share, which is what it’s doing with the Yahoo search deal and even its Cashback program. But with these latest talks, it is literally trying to buy the news, or at least exclusive access to the news.
In order to actually make a breach in Google’s market share, Bing would have to pay such exorbitant sums to so many different news companies that it would be difficult to return its investment. Bing certainly get some marketing noise out of any such move, but that’s about it.
Bing was released in June and numbers from ComScore show that Microsoft’s share of the U.S. Web search market rose from 8% in May to 12.1% in the week ended June 12. Bing occupied 5.25% of the U.S. online search market in June, growing at an average rate of 25% per week during the period.
There were tons of rumors that Microsoft will integrate Twitter data into Bing. Shortly after the news broke on that where Bing confirmed the news. It launched, in limited form, at bing.com/twitter. Shortly after, Google also confirmed a deal with Twitter to get their data as well and the news sites went nuts.
What I mean is that if you are involved with internet marketing it’s time to consider seriously Bing. Here are a few things you should know about Bing from SEO point of view.
What may lead your site to be penalized on Bing (true for other SEs too):
1. The number of inbound links suddenly increases by orders of magnitude in a short period of time
2. Many inbound links coming from irrelevant blog comments and/or from unrelated sites
3. Using hidden links in your pages
4. Receiving inbound links from paid link farms, link exchanges, or known “bad neighborhoods” on the Web
5. Linking out to known web spam sites
Bing SEO recommendations:
1. Develop your site as a business brand and brand it consistently;
2. Find relevant industry experts, product reviewers, bloggers, and media folk, and make sure they’re aware of your site/content;
3. Publish concise, informative press releases online;
4. Publish expert articles to online article directories;
5. Participate in relevant conversations on blogs/forums, referring back to your site’s content when applicable;
6. Use social networks to connect to industry influencers (make sure you have links to your site in your profiles);
7. Create an email newsletter with notifications of new content;
8. Launch a blog/forum on your site;
9. Participate in relevant industry associations and especially in their online forums;
Happy SEO growing!
28 Responses to “SEO Bing bong!”
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