Google Pumps up Caffeine

It looks like once Google Caffeine kicks in, spammy SEO companies get kicked out of the field. This was the logical consequence of already visible in caffeine avatars, e.g., real time or vertical SERPs.
Does it mean links are less important by now?  Remember, this was and will be true for present or future SEO:

Links pass value through:
- traffic;
- visibility;
- crawling;
- trust;
- anchor text;
- PageRank.

We should also recall what influence SERPs:
- what you do with your site;
- what other people do with their sites;
- what Search Engines do with their data, and
- what users are searching.

Google Caffeine will be more than Google’s an update. Google Caffeine is a great tool for advertising and it has lots of potential, it will open new marketing strategies for drawing.  If you?ve been monitoring your sites rankings in Google Caffeine you might expect your site to appear at same position in Google… Wrong, Caffeine puzzled the world most searched terms.

In a broader sense, Google Caffeine is due to the power kept by Social Media, power on what we call now news. Now news is news with high search traffic that is likely to be held on that day or at most a week. Google Caffeine is definitely about current fresh content.  Any overhaul of a Google Algorithm must not be taken lightly by SEO companies: it will have a great effect on SEO and current rankings.

Google Caffeine is  a demonstration that Google is striving to be the best in search while still watching users feedback. Check out this: if you have broken links on your website, get ready to kiss your Google rank goodbye!!! Start checking all your links now to be ready for the change over.

Google Caffeine is a new indexing structure of Google which aims to improve the user’s searching experience. It will be focused on serving up new and more relevant search results. New emphasis will be placed upon certain key website elements.

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