Best SEO

Search Engine Optimization is a part of web site marketing, aiming to achieve the best results from search engines. Optimizing for search helps to define the target and focus the web content as well as internal structures that provide maximum exposure for search engines.

Nowadays, most people asking for SEO rush into what they think is the best SEO strategy: getting inbound links (IBLs), getting over the most important aspects of SEO, which is on page optimization. If you are familiar with database queries (SQL) you will easier understand how a SE respond to a query. The issue on stake is data retrieval, given the nature of uncontrolled heterogeneous documents on the web. When a user type a query into a search engine, the database is scanned for pages that may be relevant to that query. You may see it as a multiple join query on tables like ‘doc index’,  a pre-sorted data retrieved from index, PageRank, lexicon, each table being on its turn filled with sorted data. So, even if we are told by Google that internal PageRank is one of approximately 200 factors, the Google SE anatomy shows us a more or less 20% weight of PR.

But this leads us to the importance of relevancy of a term within a web document and underscores the magnitude of  on page SEO. So, let’s have a recapitulation of basic SEO principles:

1. The best timing for SEO is at the same time with the web site design;
2. On page factors are residing in head and body of the web page;
3. Each page should focus on 1 -3 keyword phrases. This allow the web site to achieve a high relevance, very important factor, as I mentioned  previously – each page on site should be about a distinct topic;
4. All on page factors are equally important;
5. Usability and accessibility are always important SEO guidelines; optimize for users, not for SEs;
6. HTML elements have no negative impact on SEO, except special elements, like anchors, alt tags or whatever element  containing major errors;
7. Don’t try to game search engines, it won’t work. Black hat seo is just a term invented for short time frauds, as they cannot last long;
8. It is important to repeat certain expression, but not abuse them, as may lead to keyword stuffing suspicion, which is penalized on SEs;
9. Link effectively, not abundantly – avoid JavaScript links and HTML links with special attributes;
10.  Use on page factors wisely, as title, meta tags, headings, body and footer area, bold keywords, alt attributes and remember that page structure is also important. Use a sitemap, robots txt, avoid “bad neighborhood”, don’t place too many links on one page and use a different name for “home” anchor text (usually your domain name).

OK, be sure that if you use wisely all these factors, it would be one of the most effective marketing strategies with the highest ROI of all methods. Questions?  Don’t hesitate to ask!

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Introduction

Site owners or Internet professionals have noticed lately rapid and deep transformations in all aspects related to web marketing, especially during last year. The social media boom, profound algorithm changes in Search Engines face the industry with a few important challenges for the near future: what role will play the social media in the future? Will Google see its market share shrinking? These are maybe the most general questions we can pose about the ongoing process.

Social Media? What?

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).  Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and social bookmarking.  Social media includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing.  Social media will become an increasingly important medium for global brands to market toward oversea consumers.  social media is a long term relationship, based on trust, and trust is the key to long relation between for example, a customer and a brand.  Social media begins to look less social’ might be true to provide simple, faster, and respect to the exclusivity.

Social Media and Marketing

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.  SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media.  Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.  Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. For many marketers, social networks and applications were their biggest priority for their 2010 marketing plans, followed closely by digital infrastructure.

Twitter and Facebook

In reality Twitter is only used by a very small percentage of people, the rest of the registered users are dormant.  Now that Google and other search engines are displaying real time feeds from Twitter and Facebook in the search results, brands need to understand the implications.  Big brands and publishers are trying to have it all: they love the immensity of the Facebook and Twitter populations, but they also are beginning to understand the power of leveraging the passion of their native audiences on their own properties.  Niche social platforms will need to work on mobile, Facebook and Twitter to gain major traction.  Many agencies are already using Twitter and Facebook for crisis communications.  Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization.  Most marketers are using Twitter to simply drive more traffic to their web site.  With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next.

Social Media and Business

Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy. Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out.  Trying to mix business in a social environment has its implications depending on how companies use it or should we say abuse it.  What corporations are seeking are ways to enable faster, cheaper collaboration among employees for business benefit.  Social media is forcing an integration of work and play, in business.

Search Market

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.  SMO is one of two online methods of optimizing (attracting visitors to) website content; the other method is search engine optimization (SEO).  Similar to Search Engine Optimization, SMO employs social media tactics to drive more users to your website, provides mor.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.  With Social Media Systems’ Internet Marketing, Website Design and Viral Video Publishing System, we can get your message on top of the world (including Google organic search) within hours; on a tiny budget.  When comparing social media traffic to other forms of traffic, such as search engine, the numbers typically are going to look rather bleak.  Because social media websites can be leveraged for links and better search rankings, they can greatly increase your site’s income potential.

Google

Google has its own social network long before the other guys popped up, and includes email, personalized page, youtube, blog network, google groups etc.  Many specialists suspected at a certain point that Google would try to impede somewhat the growing of the social media giants but actually, on the contrary, Google ranked them very well and has integrated the in the new search algorithm. It is pretty obvious that the new entrants keep at least an eye on Google pie: it’s a kind of normal, they have grown and their appetite is growing fast. Personally I think that biting from that pie could cause them indigestion or make them broke their teeth before even swallowing a bite, but maybe they want to build their onw bakery

Instead of Conclusion

So, give Caesar what belongs to Caesar, I mean to Google, and use Social Media for good causes. Even if people like me cannot see how long will last in its actual form a medium that aggregate heterogeneous mass of people, who barely know each other, they may find in – spite of me – their own ways.

Are you a web marketer? Come to me and I can buy for you 100.000 followers on Facebook or Twitter. Sure, am kidding you, but you can easily find people doing that on the web. It’s Social Media good or bad?  I don’t know, I let you find yourself the answer

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