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Landing pages are particular pages on your website where you attract the visitor to do whatsoever it is that you want them to do. Even as this is will fluctuate with the type of site that you have shaped, it is most frequent in online marketing to use landing pages to collect e-mail information from your visitor.

The logic behind doing this is simple: If you collect appropriate e-mail information from your visitor, you can add those particulars to your mailing list

In this way, you have just grabbed the opportunity to send information regarding your products and services to that user as frequently as you want.  If in spite of this you had chosen to forward that user straight to a sales page for a product that you are promoting, there is a high probability that when the visitor arrives on that page, they are seeing that merchandise or service for the very first time. This being the situation, they are implausible to buy the product despite the fact that they are a targeted visitor, especially if the product price is sensibly high.  This is very unpleasant news since if they don’t choose to purchase on this first visit, the chances are that they never will or that they will eventually, but not from you (if you are promoting a product as an affiliate, for example).

This happens because it is generally agreed in online marketing circles that most potential customers need to be presented with an offer somewhere between seven and twenty times before they decide to buy

Consequently, directing people straight to a product sales page is unlikely to convince the visitor to buy. If you are selling your own product, there is a chance – albeit a slim one – that they will bookmark the page and return again at some time in the future (because they like it and know that they cannot get it anywhere else), but it’s not likely.

And if they are looking at an any product that you are selling or promoting, the next time they see it will be on another merchant or affiliates page, not yours.  Thus, they land the sale, not you. Hence, most marketers use a landing page where they offer the visitor something for free in return for their e-mail information, using the ‘excuse’ that without that information, they are not in a position to send the promised free offer.

Unfortunately, whilst it used to be effective for you to offer your landing page visitor a free subscription to your newsletter or e-zine, this approach is far less likely to work nowadays

Hence, you must give your visitor a free gift that is very closely related to the topic or subject matter which brought them to that landing page in the first place as a ‘bribe’ to convince them to subscribe to your list.  Say that your advert is for something related to ‘best weight loss program’. It is a fairly strong probability that anyone who follows an advert which features ‘best weight loss program’ wants to lose weight and is considering what the best weight loss program is.  So, you would offer a free special report with a title like ‘Best weight loss program review?’ or “Is the best weight loss program a scam?’ because you can be certain that this is a report that anyone who is interested in investing money in a weight loss product wants to read.

Suggesting that something is a scam or a fraud is still a fairly effective tactic for gathering subscriptions, especially in the situation that you are giving the information away for free? As long as the free gift is targeted to exactly match the keyword term that brought that visitor to your page, giving away a free ‘scam revealed’ report in this way will work.  But is it the best thing you can do to maximize the number of people that sign up for your list? If you don’t know the answer, you should as you’ll discover in the next post

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Pay Per Click promotion is the most popular and effective method of advertising goods or services on the internet.  Under normal conditions, PPC involves promotion appearing on distinct web pages and on search engine results pages. An advertiser creates what is most commonly a two or three line text ad which is subsequently displayed on website pages and search pages which present targeted results to the individual searcher or site user.

While someone who is viewing the results page or the site on which the advertising is featured clicks on that ad or banner, they are immediately redirected to the web page that the advertiser wants to show them. Therefore, because this click on their ad has allowed the advertiser to present their sales or landing page to that visitor, they pay every time someone clicks on their advert.

The amount that the individual advertiser pays for each click depends on many factors and is in particular dependent upon how much they are willing to ‘bid’ to have their advert displayed. This is because the position on the page where an individual ad is shown is mainly decided by how much the advertiser behind it is willing to pay for that position in an auction-like bidding process.

There are many different PPC advertising companies who place adverts all over the internet, but with minor variations, most of the PPC advertising networks work in a broadly similar way.  The advertiser chooses a keyword term or phrase that best describes or refers to the product or service that they are advertising and construct their advert around this phrase.

The online advertising agency through which they place their adverts then ensures that the ad that they have just created appears on websites and search results pages that best match the particular term around which the advert was created.  For example, if an advertiser is selling green widgets, then the primary keyword phrase around which they are going to build their advert is going to be something that mentions ‘green widgets’.  Consequently, the next time someone searches the internet for information about green widgets, it is this particular advert that is likely to be shown to them assuming that the advertiser has paid enough for the advert to appear on the first search results page.

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When compared to other forms of promoting or advertising your business, Pay Per Click advertising (sometimes known as Cost Per Click or CPC) has many advantages over using ‘free’ advertising mediums like writing and publishing articles.

• Using PPC to promote or advertise your business is an extremely quick way of getting your marketing message live and out there on the net. In many cases, your adverts can be online and viewed within an hour of creating them.
• Pay Per Click advertising enables you to extend your market reach. Although you may be able to get pages of your website featured in the natural organic search results, doing so takes some time and is something of a lottery, whereas using PPC guarantees that your advert will appear on appropriate search results pages and websites.
• The traffic that you bring to your website from PPC advertising is targeted, prequalified traffic. Because your advert has been shown only to people who have already expressed a degree of interest in the product or service that you’re offering by using a specific search term, the chances of them taking the action that you want them to take when they land on your site is significantly increased. Consequently, the conversion rate from PPC advertising is likely to be considerably better than it would be using free advertising resources like article marketing.
• PPC advertising programs usually offer the ability to track the performance of the adverts that you place using that particular system. It is therefore considerably easier to calculate such important factors as conversion rates (the number of people who do what you want them to do), the acquisition cost of each visitor and your return on investment (ROI). Because most PPC systems offer this information, you are able to improve your advertising and your subsequent results, which will ultimately improve the profitability of your business.
• If you want individual pages of your website to appear high up the search results page in the natural search results (those on the left-hand side of the search page), you have to optimize your site for the search engines. If you are using PPC advertising, there is no need to worry about search engine optimization although it is obviously a very sensible idea to make sure that your site is optimized too.
• Search engine optimization strategies take time and effort to learn and implement. Using PPC advertising, you can bypass this learning process to get your promotional materials live almost instantly.
• You have complete control over your advertising campaign. This is particularly appropriate if, for example, you are promoting a product or service that has relatively temporary appeal or is seasonal. For instance, you would not want to be promoting a Christmas related product in the middle of August and PPC advertising fits in very well with this idea because you can turn it on and off as you want.
• You choose whether you want to advertise only on the search results pages, or whether you want your advertising to appear on websites and blogs in your niche as well. If you do, it is even possible to target specific high traffic sites on which you want your advertising to be placed, thereby almost guaranteeing a healthy flow of traffic from these adverts. At the same time, because as a general rule, you should bid lower for content network advertising (i.e. ads on individual sites), this traffic is often extremely cost-effective.

Alongside these advantages, there are a couple of disadvantages but in truth, the upsides of using PPC advertising far outweighs the downside.  The most obvious disadvantage of using PPC advertising is that it costs money to do so. There is also the factor that whilst most of the individual clicks on your adverts are likely to be genuine, there will be a certain amount of ‘wastage’ caused by clicks from people who are not really interested in what you have to offer, competitors or even just people who think it is funny to waste your money.  Furthermore, using PPC only works for as long as you are willing and/or able to continue paying for your advertising. As soon as you stop paying, your advertising also stops.

Less obviously, if you are using the most popular PPC advertising program on the net, which is Google AdWords, you need to do some work to make sure that your advertising efforts fit in with what Google want you to do.

If you create adverts in the way that Google wants you to, your cost per click will be minimized whereas the opposite is also true. If you do not create ads the Google way, the cost per click is likely to be multiplied several times over.

Nevertheless, apart from the fact that using PPC advertising costs money, it is by far and away the most effective strategy for maximizing the number of people who are introduced to your opportunity or offer.

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We became quite accustomed to Google’s jumps from one algorithm changing to another. You may say that, WTF, Google is the master in his onw backyard. Yes, true, but internet it’s not quite a backyard and that intensely preached rich, memorable user experience that user is supposed to have might not increase as we or they may expect.

So, is it true, lots of so called internet marketers had become filling the web with spam and duplicate content, therefore constant changes in order to prevent them from turning SERPs into their own appendix were needed but it looks like this time there are lots of folks with legit complains against the recent changing.

The program change also appears to be touching extremely big websites with common stuff  pages, resembling E-commerce sites. As you know these kind of sites usually don’t have many IBLs and are  lost within million other web pages They also don’t have substantial quantities of exclusive content on them.

Look what Matt Cutts says:

What’s next?  I you look on webmaster tools, you can see that for a couple of months Google introduced the number the impression responding to a query and the number of clicks those impressions get; based on those 2 figures we can easily calculate the CTR (here is the example with this site ):

Search queries

Probably, in the near future, google will ranks sites similar to Ad Ranks on Adwords and will assign a quality score to each keyword.

Please let me know what do you think about this, thanks in advance

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