Google MayDay algorithm changing WTF

We became quite accustomed to Google’s jumps from one algorithm changing to another. You may say that, WTF, Google is the master in his onw backyard. Yes, true, but internet it’s not quite a backyard and that intensely preached rich, memorable user experience that user is supposed to have might not increase as we or they may expect.

So, is it true, lots of so called internet marketers had become filling the web with spam and duplicate content, therefore constant changes in order to prevent them from turning SERPs into their own appendix were needed but it looks like this time there are lots of folks with legit complains against the recent changing.

The program change also appears to be touching extremely big websites with common stuff  pages, resembling E-commerce sites. As you know these kind of sites usually don’t have many IBLs and are  lost within million other web pages They also don’t have substantial quantities of exclusive content on them.

Look what Matt Cutts says:

What’s next?  I you look on webmaster tools, you can see that for a couple of months Google introduced the number the impression responding to a query and the number of clicks those impressions get; based on those 2 figures we can easily calculate the CTR (here is the example with this site ):

Search queries

Probably, in the near future, google will ranks sites similar to Ad Ranks on Adwords and will assign a quality score to each keyword.

Please let me know what do you think about this, thanks in advance

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