Best SEO

Negative Keywords

Although your campaign is equipped with keywords to specifically describe an item or a service, think about the variations on the broad match keyword that may not apply to what you sell, I will explain you immediately why and how.  Use a keyword tool to find negative keywords. Once you generate an overall negative keyword list it can often be applied to several campaigns or to ad group level.  List out those keywords that do not apply to the item you’re trying to drive traffic to and add them as potential negative keywords.

The 1st place to look for negative keywords is in your Google Adwords campaigns, sounds logical, right?  Google keywords tool is a free tool to ideas for keywords to advertise and negative keywords which aren’t to be advertised but actually it’s more than that.  As I’ve already mentioned, negative keywords can be added at account, campaign, ad group and keyword level and they differ based on search engines.

Please notice that negative keywords are one of the most powerful ways to increase the CTR (and so your position) on AdWords for broad and phrase keywords.  I assume you already know the difference between the 3 basic match type (exact, phrase and broad).

You can easily track which keywords your are showing impressions on, you can also see on the content match which sites you are showing up on and which are getting clicks and you can negative right from the interface.  Be aware that there are several, in fact 3, negative type keywords. Negative broad  is  the default negative match type, usually just called “standard negative keyword.  The question is: how can you come up with the perfect list of negative keywords.

By taking a look at the report you created from Google AdWords, you can see the actual search terms that trigger your ads and put the budget-killing words on the negative keywords list. For instance, at the beginning of my work as a PPC manager, it was a dream come true when on a particular campaign I have discovered this new technique (for me at that time) to increase profits, namely by using negative keywords effectively.

Correctly using negative keywords is critical to the success of a keyword campaign and most overlook it.  Negative keywords are a valid part of any successful PPC campaign.  Adding negative keywords to any pay-per-click (PPC) campaign is a necessary ingredient for success.  Whatever analytics you use, find what keywords that you’re getting traffic for that does not provide quality traffic and include them as negative keywords.  What if you are happy because you are listed in Google with the keywords you wanted, but those keywords are seldom used by your real buyers.

Summarizing:

An efficient Pay Per Click (PPC) campaign will drive qualified traffic to a website, helping to gain exposure and increase sales.  Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money.  Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website.  Obviously, a higher budget allows you to do more, like bid on more keywords and place your ads on contextually relevant sites, but without knowledge of PPC techniques your budget is the least of your problems.

The main point of this post:

Sometimes you may use several match types for the same keywords, which may be a good thing if understood correctly. Some PPC management tools will only issue a warning for duplicate keywords, they will not trigger an error, but only when those keywords belong to the same ad group!  I often could see in my clients campaigns how there were hidden duplicate keywords, which obviously led to a first page bid estimate increment.

But the most obscure way to compete against yourself on PPC campaigns is when you set up different campaigns or ad groups with the same keywords but different match types: you might not be aware that the exact match will be competed by phrase and broad match and consequently you will pay more for the same click!

Therefore, if this is your case, don’t forget to add to phrase and broad match your negative exact and the opposite match types (broad to phrase and phrase to broad).

A brief example:

Find friends – broad – campaign A

“Find friends” – phrase – campaign B

[find friends] – exact – campaign C

Campaign A doesn’t need any negative related to other campaigns in this case.

Campaign B has:

-[find friends]

- Find friends

And Campaign C:

-[find friends]

- Find friends

“-“ (minus) stands for “negative”.

I hope you got the idea.

The article was provided by best seo.

Click on pen to