Author Archives: oli celea

How to Avoid Competing Against Yourself

Posted on July 9, 2010 by oli celea

Negative Keywords Although your campaign is equipped with keywords to specifically describe an item or a service, think about the variations on the broad match keyword that may not apply to what you sell, I will explain you immediately why … Continue reading →

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Why use landing pages with PPC advertising?

Posted on June 27, 2010 by oli celea

Landing pages are particular pages on your website where you attract the visitor to do whatsoever it is that you want them to do. Even as this is will fluctuate with the type of site that you have shaped, it … Continue reading →

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The PPC Concept Briefly Exposed

Posted on June 24, 2010 by oli celea

Pay Per Click promotion is the most popular and effective method of advertising goods or services on the internet.  Under normal conditions, PPC involves promotion appearing on distinct web pages and on search engine results pages. An advertiser creates what … Continue reading →

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The advantages and disadvantages of PPC

Posted on June 21, 2010 by oli celea

When compared to other forms of promoting or advertising your business, Pay Per Click advertising (sometimes known as Cost Per Click or CPC) has many advantages over using ‘free’ advertising mediums like writing and publishing articles. Using PPC to promote … Continue reading →

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Google MayDay algorithm changing WTF

Posted on June 3, 2010 by oli celea

We became quite accustomed to Google’s jumps from one algorithm changing to another. You may say that, WTF, Google is the master in his onw backyard. Yes, true, but internet it’s not quite a backyard and that intensely preached rich, … Continue reading →

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Google New SERPs and Adwords PPC

Posted on May 6, 2010 by oli celea

Google changed its algorithm recently and redesigned result pages. This may have SEO implications but it wasn’t mainly about that I wanted to talk you about but about PPC adwords implications. In terms of search market this change wouldn’t seem … Continue reading →

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Google Adwords can Make You Reach

Posted on May 4, 2010 by oli celea

Google Yes, angel and demon, love and hate of many web site owners and developers. Probably trying to stop spam, Google developed a system starting from internal PageRank formula that makes a lot of people feel aggrieved. Having at this … Continue reading →

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Microsoft Strikes Back: Bing, Bing, Bing!

Posted on April 23, 2010 by oli celea

It has been a while while Microsoft and Yahoo have announced a 10-year internet search partnership in an endeavor to take away users from search giant Google.  What’s going to transform for the field of search engine optimization after this … Continue reading →

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PPC Campaigns Tightly Related to SEO

Posted on April 13, 2010 by oli celea

A deeper look into PPC advertising PPC is often known as search engine marketing, IMO the most powerful web marketing tool. In one of my previous posts I presented some figures related the advantages of paid search. I’ve noticed there … Continue reading →

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The 3 layers of SEO

Posted on April 1, 2010 by oli celea

As I am working for a while as a SEO expert and PPC professional, I would like to share with you some basic facts that I learned in a live environment. You may search and find a lot of theory … Continue reading →

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