Uncategorized

Adding a popup form to best-ppc.info URL shortener script13 Nov

I am going to briefly explain you how to add a popup submit form to your destination URLs. You may quickly generate a customized form here:

http://www.phpform.org/

Just make sure you replace the paths to images with absolute URLs, according to the example provided below. Same for the form action that should point to the destination script on your server.

A sample form code (you may use it as it is just by adding your form action):

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<head>

<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″>

<title>Get Our Latest Offers!</title>

<link rel=”stylesheet” type=”text/css” href=”http://best-ppc.info/form/view.css” media=”all”>

<script type=”text/javascript” src=”http://best-ppc.info/form/view.js”></script>

</head>

<body id=”main_body” >

<img id=”top” src=”http://best-ppc.info/form/top.png” alt=”">

<div id=”form_container”>

<h1><a>Get Our Latest Offers!</a></h1>

<form id=”form_289368″ class=”appnitro” method=”post” action=”">

<div class=”form_description”>

<h2>Get Our Latest Offers!</h2>

<p>Stay tuned and save money</p>

</div>

<ul >

<li id=”li_1″ >

<label class=”description” for=”element_1″>Name </label>

<span>

<input id=”element_1_1″ name= “element_1_1″ class=”element text” maxlength=”255″ size=”8″ value=”"/>

<label>First</label>

</span>

<span>

<input id=”element_1_2″ name= “element_1_2″ class=”element text” maxlength=”255″ size=”14″ value=”"/>

<label>Last</label>

</span>

</li> <li id=”li_2″ >

<label class=”description” for=”element_2″>Email </label>

<div>

<input id=”element_2″ name=”element_2″ class=”element text medium” type=”text” maxlength=”255″ value=”"/>

</div>

</li>

<li class=”buttons”>

<input type=”hidden” name=”form_id” value=”289368″ />

<input id=”saveForm” class=”button_text” type=”submit” name=”submit” value=”Submit” />

</li>

</ul>

</form>

<div id=”footer”>

Generated by <a href=”http://www.phpform.org”>pForm</a>

</div>

</div>

<img id=”bottom” src=”http://best-ppc.info/form/bottom.png” alt=”">

</body>

</html>

You may find a php script that inserts data into your database or mail it directly you you.

Please let me know if you need help in installing the script on your server or building your database, free advice provided :)

PART 2, AN iFRAMED POPUP THAT CANNOT BE BLOCKED

OK, you need 2 JS files:

jsone:

var ie=document.all
var dom=document.getElementById
var ns4=document.layers

var bouncelimit=32 //(must be divisible by 8)
var direction="up"

function initbox(){
if (!dom&&!ie&&!ns4)
return
crossobj=(dom)?document.getElementById("dropin").style : ie? document.all.dropin : document.dropin
scroll_top=(ie)? document.body.scrollTop : window.pageYOffset
crossobj.top=scroll_top-250
crossobj.visibility=(dom||ie)? "visible" : "show"
dropstart=setInterval("dropin()",50)
}

function bouncein(){
crossobj.top=parseInt(crossobj.top)-bouncelimit
if (bouncelimit<0)
bouncelimit+=8
bouncelimit=bouncelimit*-1
if (bouncelimit==0){
clearInterval(bouncestart)
}
}

function dismissbox(){
if (window.bouncestart) clearInterval(bouncestart)
crossobj.visibility="hidden"
}

//window.onload=initbox

function getexpirydate( nodays){
var UTCstring;
Today = new Date();
nomilli=Date.parse(Today);
Today.setTime(nomilli+nodays*24*60*60*1000);
UTCstring = Today.toUTCString();
return UTCstring;
}
function getcookie(cookiename) {
var cookiestring=""+document.cookie;
var index1=cookiestring.indexOf(cookiename);
if (index1==-1 || cookiename=="") return "";
var index2=cookiestring.indexOf(';',index1);
if (index2==-1) index2=cookiestring.length;
return unescape(cookiestring.substring(index1+cookiename.length+1,index2));
}
function setcookie(name,value,duration){
cookiestring=name+"="+escape(value)+";EXPIRES="+getexpirydate(duration);
document.cookie=cookiestring;
//document.write("Saved");
if(!getcookie(name)){
return false;
}
else{
return true;
}
}
function date1(){
now = new Date();
then = new Date(" Jan 01 1970 00:00:00");
seconds=now-then/1000;
month=1+now.getMonth();
day=now.getDate();
year=now.getFullYear();
document.write( day+"-"+month+"-"+year+"");
}
function checkout(){
if(getcookie('buy')=="yes")
{
return true;
}
else
{
window.location.href = "default.htm";
openIT('mc.htm',410,410,null,null,'mywinname01');
}
};

 

 

and jstwo:

var ie=document.all
var dom = document.getElementById
var ns4 = document.layers
var bouncelimit = 32
var direction = "up"
function initbox(){
if (!dom&&!ie&&!ns4)
return
crossobj=(dom)?document.getElementById("dropin").style : ie? document.all.dropin : document.dropin
scroll_top=(ie)? document.body.scrollTop : window.pageYOffset
crossobj.top = scroll_top - 250
crossobj.visibility=(dom||ie)? "visible" : "show"
dropstart = setInterval("dropin()", 50)
}
function dropin(){
scroll_top=(ie)? document.body.scrollTop : window.pageYOffset
if (parseInt(crossobj.top)

The css file:

 

#inside {
text-align: right;
}
.clz {
color: #000000;
}
#dropin {
position: absolute;
left: 250px;
top: 200px;
width: 550px;
height: 340px;
visibility: hidden;
border: 3px solid #000080;
background-color: #FFFFFF;
}

 

and the example file:

 

<blockquote>
<pre>
<head>
<script language=”javascript” src=”DropPopOver.js”></script>
<script language=”javascript” src=”trigger.js”></script>
<link href=”style.css” rel=”stylesheet” type=”text/css” />
</head>

<body onLoad=”setTimeout(‘initbox()’,1500);”>
this is a test
<div id=”dropin”>
<font face=Arial size=1>
<div align=right>
<a href=# onClick=”dismissbox();return false”>[Close]</a></font>&nbsp;&nbsp;
</div>
<iframe src=”your_iframed_content.php” width=550 height=340 frameborder=0 scrolling=no></iframe>
</div>
</body>
</pre>
<blockquote>

Please let me know if there is anything you don’t get it, I will respond for sure.

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ppc

Why Google Adwords?21 Oct

Google Adwords isn’t only Pay Per click service available on the net however it’s certainly one of industry leaders and has now many specific benefits more than the majority of its competitors. Let me enumerate a couple of advantages of Google Adwords PPC:

Search Visibility

Google rules the search industry. In lots of international locations it makes up no less than 80% of the queries on the internet. This particular one fact alone is a convincing motive to make use of Google Adwords as it is the Pay Per click service for Google.

Statistical Analysis

One of the secrets of providing success with any kind of advertising is being able to determine response. Without the proper data, you are unable to know if your campaigns are generating rewarding traffic to your site.

Adwords delivers plenty of data!

The statistical information that Adwords supply is incredibly remarkable and I’ve dedicated an entire part at the back of this article series on the Adwords reports.

Using the information they offer you can examine each and every keyword and key phrase to determine how it is performing properly.

This is certainly  essential when you begin to evaluate variations on your promotional initiatives since you need to be aware of if the modifications have improved result.

Scheduling

Many businesses does not have to sell Round the clock every single day. Their potential customers will often have certain times which they can be looking for their products.

For instance, most B2B businesses only have to promote over the working week. Promoting at the weekend is not likely to get a similar responsiveness from the consumers.

Adwords incorporates a very versatile scheduling capability that lets you display your advertising campaigns at different times for each and every day of the week.

For quite a few companies this scheduling function can make a big difference to an advertising campaign. It can mean the real difference between success and failure.

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ppc

The Effectiveness of Pay Per Click Advertising21 Oct

Just before we start, it’s essential that you genuinely be aware of the true strength of Pay Per click.

Pay per click marketing is amazingly impressive as a consequence of two particular benefits it has above almost every other types of marketing and advertising.

Results Centered

The particular dynamics of Pay-per-click is undoubtedly that the marketer simply will pay for virtually any qualified prospects that the advertising produces (i.e., a marketer simply will pay whenever somebody clicks on their ad to visit their webpage).

Therefore it is in each and every sense results based advertising. As opposed to the majority of advertising in which you pay for your advertising campaigns to be shown, with Ppc you are only spending money on the leads that it offers.

This one difference by itself is sufficient to make Pay per click marketing an hugely appealing marketing medium. But if you combine it with its other distinct benefit then you have one of the most effective types of marketing currently available.

Qualified and Responsive Leads

When people are searching on the web they have a need that they would like fulfilled.

Your current ad will only show up when they type in the key phrases that you have selected,  keywords that relate to your goods so that your adverts only appear to a focused viewers. The search phrases they are searching with are qualifying them as someone interested in anything you are offering.

Using the best keywords, a profitable business should expect to get a flow of very responsive site visitors.

So as you will observe, Pay Per click wins because a) you only pay when leads are generated on your website and b) those leads are usually highly qualified and responsive.

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ppc

PPC Paste In Ratio, The Open Marketing Secret06 Jun

OK, you may think about Italian pasta when reading the title, however this is something a lot more important than pasta and mozzarella on PPC. This might be a kind of “open secret” of publisher’s networks, it’s hard to guess why they didn’t take any measure to prevent this paste in ratio (PIR). Probably because most advertisers are not quite aware of this feature, which is not as much a fact as it is a user behavior.

I’ve recently heard a site owner complaining about the gap he had between AdWords reports and the real data, in the sense that he couldn’t explain the extra-traffic he had. In fact, it wasn’t bad at all for him, as there was substantially activity on his site than he was paying for. The truth is that if that guy had known what PIR is he wouldn’t have been complaining because of that. He actually was rather concerned about the accuracy of his tracking tools :)

Many PPC advertisers on search networks think it’s cool to dynamically insert the keywords after the target url of the add, which often happen to be domain name, so they write something like www.myurl.tld/searched_terms. Well, this is a good practice when the url is really pointing to a working pagek, otherwise, the users will get a 404 page.

On an Apache server is simple, they should add a rewrite url on htaccess file and redirect properly the traffic. Otherwise, all that traffic it’s lost.  You probably are wondering why should you be concerned about the displayed url when the add itself has a valid target url. Well, this is it, you just named PIR.

Experience shows clearly that an important percentile of users just copy and paste the ad url into the browser instead of clicking on it. It is a cool way for you to save money, isn’t it? Why some people do that, I let you find the answer,  I am only presenting you the facts.

In conclusion, Paste in Ratio is the % of direct visits I get to your site versus the people that click on the ads. Suppose you start a new campaign. Let’s say the Ad displays 10,000 times and you have a %0.50 CTR, meaning that I get 500 clicks. If you have a Paste in Ratio of %10, that means that another 50 people will have copied and pasted my URL off of the Adwords sidebar and came to your site directly.

So, next time when you try to compose some cool PPC ads, try to point the display url to some working pages, either by dynamically generating them or redirecting them with Apache server.

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ppc

AdWords PPC: Incremental Cost per Click – ICC13 Apr

Since Adwords has introduced the bid simulator, there was the possibility to predict the cost/ clicks ratio at different bid values. A well-built campaign will have in view the minimum parameters:

1.       Selling Price

2.       Acquisition price

3.       Profit (resulting from the difference of first two)

ppc 4 stepsThe revenue may also be called maximum profitable CPA.

The cost/ clicks number variation may be predicted as well on empiric basis, which is adwords records.

Next step is to calculate the conversion rate:

Conversions/ Clicks = Conversion Rate (%)

This is usually known from adwords statistics or analytics but it is important to understand the way it is calculated.

A very important step, often overlooked by most advertisers is to calculate the value per click:

icc formulaMax. Profitable CPA x Conversion Rate = Value per Click

Due to the difference between max CPC and avg CPC, the avg CPC may vary according to several variables, mainly competitions’ bids. But each variation in max CPC will result in a proportional fluctuation of clicks volume, revenue and avg CPC.

Cost of Incremental Clicks (CIC) / Number of Incremental Clicks (NIC) =  Incremental Cost per Click (ICC)

icc table

If avg CPC is  lower than ICC, then you should lower the bids.

If avg CPC is higher than ICC it’s recommended that the bids be raised:

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Uncategorized

Oops, Google did it again! SEO Algorithm Update28 Feb

Hope in the good sense this time. Sure, it’s all about money, however it looks like Google is striving to maintain a certain balance by implementing an Algorithm Update early this year. So, after the May Day 2010, when certain sites with legit content dropped down for a while, they started to climb up again the SERPs and have had now a better prospective in 2011.

It is said that this will be the most extensive algorithm change since Google is in the game, affecting about 11% of SERPs, a huge figure, if we take into account that previous changes have affected maximum 1% of listings.

Who should be afraid by this changing?  Well, logically, first of all link farms, content scrapers, some low value news aggregators, blog content stealers and… name youreself some other categories.

Is this update an fair enough or an act of justice, seeing that Google itself has been involved repeatedly in disputes with various entities in regard to news content?  I don’t know, but there are signs that Google itself is going to obey their own rules in this field, at least we hope they would :)

What are going to be the effects on SEO industry?  Yap, maybe some (semi-)automatic tools will become useless, e.g., article mass submission programs, as well as blog content generators. Generally speaking, the work is going to be restored as the main value in SEO and cheap and deceiving methods will have a hard time to make it out of this situation.

Instead of buying and posting articles to hundreds of sites, you better get one quality article and submit it to a single well ranked article site. The myth of link wheels and similar junk techniques (in fact, invented by so-called SEO professionals who only wanted to take your money) seems to be busted this time unless you want your site to be penalized.

What about the on page SEO?  Oho, this is another big question!  You see, the knowledge of some on page SEO secrets may lift up somewhat your site in SERPs, however, quality content stays on top of any artificial technique, as it becomes increasingly difficult to game Google.

In conclusion: be ready for major changes regarding your site(s) rankings, in the good direction if you did what you should have done and downside if you neglected gold SEO rules. Get rid of spammy content, think twice before bulk submitting articles, even if they are heavily spun. If your site it’s OK and it happens to fall back, don’t worry, it’s going to come back, even higher than before.

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ppc

Improve Adwords Quality Score Simple Technique21 Jan

Google, as usual, require you to read between the lines regardless you try to understand SEO or PPC. Same with quality scores, introduced back in 2005, covering various data points, including the ad text and click through rates, and helps ensure the users find what they’re looking for, at least this is what Google tells us.

If you do a research on adwords quality scores you may learn interesting things from the internet. However I assume nobody is willing to fully disclose all his secret in this matter. Some folks say that conversions at the site is a better measure of quality, and it is for sure when it comes to selling volumes.

I am going to point out to a simple technique that may increase a little bit your QS. Remember always that QS is mainly a combination of CTR, landing page quality and ads relevance to the landing page. If you have some monster keywords with high search volume but low CTR, they can pull down the quality score for the more targeted keywords in the group and CTR is said to have more than 50% weight on QS.

So, you must judge keyword expressions related to (1) the ad itself and (2) the landing page. Here is a simple way used by many pro advertisers to tune up landing page quality related to ads relevance:

You must add to the target URL a parameter with a key at your choice (e.g., “param”) with the value injected from DKI, will have then http://your_site.tld?param={keyword}.

On your landing page you get the value of param (am going to illustrate this using PHP but the example can be applied using any server side script:

$param = $_GET['param'];
//filter, tough in this case it's not essential

OK, I think you already got the idea. You may dynamically inject the keyword in your page title and/ or description and having it displayed on your title, preferably a H1 or H2.

You may check it using switch function, an array (like in_array() ) or simplest:


if (isset($param)) {
$display = $param;
}
else {
$display = "topic";
}

and then HTML:

	<h2>Get help on 	<?=$ display?>	</h2>

Sure, preferably to have customized landing pages for each keyword but on a high keyword volume that”s very difficult and the presented approach may work just fine. Even if the QS wouldn’t improve, the conversion rate will do for sure!

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seo

Bing Rocks on Ecommerce Sites31 Dec

The mobile technologies are deeply impacting SEO industry lately. I predict that in a pretty short time the importance of mobile search would overcome social media in both terms of relevance and traffic volume. What changes does bring the growing mobile market?  There are several, but I would like to underscore one major change I’ve noticed with some of my sites, especially on ecommerce based ones, namely the quality of Bing traffic.

Personally, I am using Android on my mobile devices, which are based on Google search technology. However, our results show there is an increasing quality traffic from Bing. When we started optimizing our sites we didn’t initially pay a particular attention to Bing, which proved to be wrong, as Bing showed up fast its potential. I don’t have relevant data for other type of sites, but please take a look into the graph below, which shows revenue from each major player, including an AdWords campaign. Please notice that what appears to be a direct traffic seems to be mostly related to PPC campaigns:

Sources / Medium Revenue % Revenue
(direct) ((none)) $2,056.72 46.24%
bing (organic) $1,367.80 30.75%
google (organic) $559.45 12.58%
google (cpc) $365.14 8.21%
yahoo (organic) $39.36 0.88%

You may easily notice the power of Bing on this site, which actually has taken the lead on organic search.  But a VERY interesting thing is that in terms of absolute traffic figures, Bing looks almost ridiculous, however it is the best income provider!!!

Source/Medium None Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
1. google / cpc 1,108 7.24 00:02:39 92.78% 47.11%
2. google / organic 366 13.06 00:04:04 80.05% 32.51%
3. (direct) / (none) 232 11.08 00:05:12 70.69% 40.09%
4. thefind.com / referral 48 9.06 00:06:20 54.17% 56.25%
5. yahoo / organic 33 14.30 00:05:57 84.85% 15.15%
6. newyork.craigslist.org / referral 24 5.75 00:01:48 95.83% 29.17%
7. bing / organic 23 21.57 00:08:55 91.30% 26.09%
8. aol / organic 18 17.72 00:05:56 66.67% 11.11%

I let you draw more conclusion from this raw data, which is pretty fresh and real. You may imagine I can’t disclose the site’s URL.

Happy BINGing!

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ppc

How to Avoid Competing Against Yourself09 Jul

Negative Keywords

Although your campaign is equipped with keywords to specifically describe an item or a service, think about the variations on the broad match keyword that may not apply to what you sell, I will explain you immediately why and how.  Use a keyword tool to find negative keywords. Once you generate an overall negative keyword list it can often be applied to several campaigns or to ad group level.  List out those keywords that do not apply to the item you’re trying to drive traffic to and add them as potential negative keywords.

The 1st place to look for negative keywords is in your Google Adwords campaigns, sounds logical, right?  Google keywords tool is a free tool to ideas for keywords to advertise and negative keywords which aren’t to be advertised but actually it’s more than that.  As I’ve already mentioned, negative keywords can be added at account, campaign, ad group and keyword level and they differ based on search engines.

Please notice that negative keywords are one of the most powerful ways to increase the CTR (and so your position) on AdWords for broad and phrase keywords.  I assume you already know the difference between the 3 basic match type (exact, phrase and broad).

You can easily track which keywords your are showing impressions on, you can also see on the content match which sites you are showing up on and which are getting clicks and you can negative right from the interface.  Be aware that there are several, in fact 3, negative type keywords. Negative broad  is  the default negative match type, usually just called “standard negative keyword.  The question is: how can you come up with the perfect list of negative keywords.

By taking a look at the report you created from Google AdWords, you can see the actual search terms that trigger your ads and put the budget-killing words on the negative keywords list. For instance, at the beginning of my work as a PPC manager, it was a dream come true when on a particular campaign I have discovered this new technique (for me at that time) to increase profits, namely by using negative keywords effectively.

Correctly using negative keywords is critical to the success of a keyword campaign and most overlook it.  Negative keywords are a valid part of any successful PPC campaign.  Adding negative keywords to any pay-per-click (PPC) campaign is a necessary ingredient for success.  Whatever analytics you use, find what keywords that you’re getting traffic for that does not provide quality traffic and include them as negative keywords.  What if you are happy because you are listed in Google with the keywords you wanted, but those keywords are seldom used by your real buyers.

Summarizing:

An efficient Pay Per Click (PPC) campaign will drive qualified traffic to a website, helping to gain exposure and increase sales.  Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money.  Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website.  Obviously, a higher budget allows you to do more, like bid on more keywords and place your ads on contextually relevant sites, but without knowledge of PPC techniques your budget is the least of your problems.

The main point of this post:

Sometimes you may use several match types for the same keywords, which may be a good thing if understood correctly. Some PPC management tools will only issue a warning for duplicate keywords, they will not trigger an error, but only when those keywords belong to the same ad group!  I often could see in my clients campaigns how there were hidden duplicate keywords, which obviously led to a first page bid estimate increment.

But the most obscure way to compete against yourself on PPC campaigns is when you set up different campaigns or ad groups with the same keywords but different match types: you might not be aware that the exact match will be competed by phrase and broad match and consequently you will pay more for the same click!

Therefore, if this is your case, don’t forget to add to phrase and broad match your negative exact and the opposite match types (broad to phrase and phrase to broad).

A brief example:

Find friends – broad – campaign A

“Find friends” – phrase – campaign B

[find friends] – exact – campaign C

Campaign A doesn’t need any negative related to other campaigns in this case.

Campaign B has:

-[find friends]

- Find friends

And Campaign C:

-[find friends]

- Find friends

“-“ (minus) stands for “negative”.

I hope you got the idea.

The article was provided by best seo.

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Uncategorized

Why use landing pages with PPC advertising?27 Jun

Landing pages are particular pages on your website where you attract the visitor to do whatsoever it is that you want them to do. Even as this is will fluctuate with the type of site that you have shaped, it is most frequent in online marketing to use landing pages to collect e-mail information from your visitor.

The logic behind doing this is simple: If you collect appropriate e-mail information from your visitor, you can add those particulars to your mailing list

In this way, you have just grabbed the opportunity to send information regarding your products and services to that user as frequently as you want.  If in spite of this you had chosen to forward that user straight to a sales page for a product that you are promoting, there is a high probability that when the visitor arrives on that page, they are seeing that merchandise or service for the very first time. This being the situation, they are implausible to buy the product despite the fact that they are a targeted visitor, especially if the product price is sensibly high.  This is very unpleasant news since if they don’t choose to purchase on this first visit, the chances are that they never will or that they will eventually, but not from you (if you are promoting a product as an affiliate, for example).

This happens because it is generally agreed in online marketing circles that most potential customers need to be presented with an offer somewhere between seven and twenty times before they decide to buy

Consequently, directing people straight to a product sales page is unlikely to convince the visitor to buy. If you are selling your own product, there is a chance – albeit a slim one – that they will bookmark the page and return again at some time in the future (because they like it and know that they cannot get it anywhere else), but it’s not likely.

And if they are looking at an any product that you are selling or promoting, the next time they see it will be on another merchant or affiliates page, not yours.  Thus, they land the sale, not you. Hence, most marketers use a landing page where they offer the visitor something for free in return for their e-mail information, using the ‘excuse’ that without that information, they are not in a position to send the promised free offer.

Unfortunately, whilst it used to be effective for you to offer your landing page visitor a free subscription to your newsletter or e-zine, this approach is far less likely to work nowadays

Hence, you must give your visitor a free gift that is very closely related to the topic or subject matter which brought them to that landing page in the first place as a ‘bribe’ to convince them to subscribe to your list.  Say that your advert is for something related to ‘best weight loss program’. It is a fairly strong probability that anyone who follows an advert which features ‘best weight loss program’ wants to lose weight and is considering what the best weight loss program is.  So, you would offer a free special report with a title like ‘Best weight loss program review?’ or “Is the best weight loss program a scam?’ because you can be certain that this is a report that anyone who is interested in investing money in a weight loss product wants to read.

Suggesting that something is a scam or a fraud is still a fairly effective tactic for gathering subscriptions, especially in the situation that you are giving the information away for free? As long as the free gift is targeted to exactly match the keyword term that brought that visitor to your page, giving away a free ‘scam revealed’ report in this way will work.  But is it the best thing you can do to maximize the number of people that sign up for your list? If you don’t know the answer, you should as you’ll discover in the next post

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