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Adding a popup form to best-ppc.info URL shortener script13 Nov

I am going to briefly explain you how to add a popup submit form to your destination URLs. You may quickly generate a customized form here:

http://www.phpform.org/

Just make sure you replace the paths to images with absolute URLs, according to the example provided below. Same for the form action that should point to the destination script on your server.

A sample form code (you may use it as it is just by adding your form action):

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>

<html xmlns=”http://www.w3.org/1999/xhtml”>

<head>

<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″>

<title>Get Our Latest Offers!</title>

<link rel=”stylesheet” type=”text/css” href=”http://best-ppc.info/form/view.css” media=”all”>

<script type=”text/javascript” src=”http://best-ppc.info/form/view.js”></script>

</head>

<body id=”main_body” >

<img id=”top” src=”http://best-ppc.info/form/top.png” alt=”">

<div id=”form_container”>

<h1><a>Get Our Latest Offers!</a></h1>

<form id=”form_289368″ class=”appnitro” method=”post” action=”">

<div class=”form_description”>

<h2>Get Our Latest Offers!</h2>

<p>Stay tuned and save money</p>

</div>

<ul >

<li id=”li_1″ >

<label class=”description” for=”element_1″>Name </label>

<span>

<input id=”element_1_1″ name= “element_1_1″ class=”element text” maxlength=”255″ size=”8″ value=”"/>

<label>First</label>

</span>

<span>

<input id=”element_1_2″ name= “element_1_2″ class=”element text” maxlength=”255″ size=”14″ value=”"/>

<label>Last</label>

</span>

</li> <li id=”li_2″ >

<label class=”description” for=”element_2″>Email </label>

<div>

<input id=”element_2″ name=”element_2″ class=”element text medium” type=”text” maxlength=”255″ value=”"/>

</div>

</li>

<li class=”buttons”>

<input type=”hidden” name=”form_id” value=”289368″ />

<input id=”saveForm” class=”button_text” type=”submit” name=”submit” value=”Submit” />

</li>

</ul>

</form>

<div id=”footer”>

Generated by <a href=”http://www.phpform.org”>pForm</a>

</div>

</div>

<img id=”bottom” src=”http://best-ppc.info/form/bottom.png” alt=”">

</body>

</html>

You may find a php script that inserts data into your database or mail it directly you you.

Please let me know if you need help in installing the script on your server or building your database, free advice provided :)

PART 2, AN iFRAMED POPUP THAT CANNOT BE BLOCKED

OK, you need 2 JS files:

jsone:

var ie=document.all
var dom=document.getElementById
var ns4=document.layers

var bouncelimit=32 //(must be divisible by 8)
var direction="up"

function initbox(){
if (!dom&&!ie&&!ns4)
return
crossobj=(dom)?document.getElementById("dropin").style : ie? document.all.dropin : document.dropin
scroll_top=(ie)? document.body.scrollTop : window.pageYOffset
crossobj.top=scroll_top-250
crossobj.visibility=(dom||ie)? "visible" : "show"
dropstart=setInterval("dropin()",50)
}

function bouncein(){
crossobj.top=parseInt(crossobj.top)-bouncelimit
if (bouncelimit<0)
bouncelimit+=8
bouncelimit=bouncelimit*-1
if (bouncelimit==0){
clearInterval(bouncestart)
}
}

function dismissbox(){
if (window.bouncestart) clearInterval(bouncestart)
crossobj.visibility="hidden"
}

//window.onload=initbox

function getexpirydate( nodays){
var UTCstring;
Today = new Date();
nomilli=Date.parse(Today);
Today.setTime(nomilli+nodays*24*60*60*1000);
UTCstring = Today.toUTCString();
return UTCstring;
}
function getcookie(cookiename) {
var cookiestring=""+document.cookie;
var index1=cookiestring.indexOf(cookiename);
if (index1==-1 || cookiename=="") return "";
var index2=cookiestring.indexOf(';',index1);
if (index2==-1) index2=cookiestring.length;
return unescape(cookiestring.substring(index1+cookiename.length+1,index2));
}
function setcookie(name,value,duration){
cookiestring=name+"="+escape(value)+";EXPIRES="+getexpirydate(duration);
document.cookie=cookiestring;
//document.write("Saved");
if(!getcookie(name)){
return false;
}
else{
return true;
}
}
function date1(){
now = new Date();
then = new Date(" Jan 01 1970 00:00:00");
seconds=now-then/1000;
month=1+now.getMonth();
day=now.getDate();
year=now.getFullYear();
document.write( day+"-"+month+"-"+year+"");
}
function checkout(){
if(getcookie('buy')=="yes")
{
return true;
}
else
{
window.location.href = "default.htm";
openIT('mc.htm',410,410,null,null,'mywinname01');
}
};

 

 

and jstwo:

var ie=document.all
var dom = document.getElementById
var ns4 = document.layers
var bouncelimit = 32
var direction = "up"
function initbox(){
if (!dom&&!ie&&!ns4)
return
crossobj=(dom)?document.getElementById("dropin").style : ie? document.all.dropin : document.dropin
scroll_top=(ie)? document.body.scrollTop : window.pageYOffset
crossobj.top = scroll_top - 250
crossobj.visibility=(dom||ie)? "visible" : "show"
dropstart = setInterval("dropin()", 50)
}
function dropin(){
scroll_top=(ie)? document.body.scrollTop : window.pageYOffset
if (parseInt(crossobj.top)

The css file:

 

#inside {
text-align: right;
}
.clz {
color: #000000;
}
#dropin {
position: absolute;
left: 250px;
top: 200px;
width: 550px;
height: 340px;
visibility: hidden;
border: 3px solid #000080;
background-color: #FFFFFF;
}

 

and the example file:

 

<blockquote>
<pre>
<head>
<script language=”javascript” src=”DropPopOver.js”></script>
<script language=”javascript” src=”trigger.js”></script>
<link href=”style.css” rel=”stylesheet” type=”text/css” />
</head>

<body onLoad=”setTimeout(‘initbox()’,1500);”>
this is a test
<div id=”dropin”>
<font face=Arial size=1>
<div align=right>
<a href=# onClick=”dismissbox();return false”>[Close]</a></font>&nbsp;&nbsp;
</div>
<iframe src=”your_iframed_content.php” width=550 height=340 frameborder=0 scrolling=no></iframe>
</div>
</body>
</pre>
<blockquote>

Please let me know if there is anything you don’t get it, I will respond for sure.

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Oops, Google did it again! SEO Algorithm Update28 Feb

Hope in the good sense this time. Sure, it’s all about money, however it looks like Google is striving to maintain a certain balance by implementing an Algorithm Update early this year. So, after the May Day 2010, when certain sites with legit content dropped down for a while, they started to climb up again the SERPs and have had now a better prospective in 2011.

It is said that this will be the most extensive algorithm change since Google is in the game, affecting about 11% of SERPs, a huge figure, if we take into account that previous changes have affected maximum 1% of listings.

Who should be afraid by this changing?  Well, logically, first of all link farms, content scrapers, some low value news aggregators, blog content stealers and… name youreself some other categories.

Is this update an fair enough or an act of justice, seeing that Google itself has been involved repeatedly in disputes with various entities in regard to news content?  I don’t know, but there are signs that Google itself is going to obey their own rules in this field, at least we hope they would :)

What are going to be the effects on SEO industry?  Yap, maybe some (semi-)automatic tools will become useless, e.g., article mass submission programs, as well as blog content generators. Generally speaking, the work is going to be restored as the main value in SEO and cheap and deceiving methods will have a hard time to make it out of this situation.

Instead of buying and posting articles to hundreds of sites, you better get one quality article and submit it to a single well ranked article site. The myth of link wheels and similar junk techniques (in fact, invented by so-called SEO professionals who only wanted to take your money) seems to be busted this time unless you want your site to be penalized.

What about the on page SEO?  Oho, this is another big question!  You see, the knowledge of some on page SEO secrets may lift up somewhat your site in SERPs, however, quality content stays on top of any artificial technique, as it becomes increasingly difficult to game Google.

In conclusion: be ready for major changes regarding your site(s) rankings, in the good direction if you did what you should have done and downside if you neglected gold SEO rules. Get rid of spammy content, think twice before bulk submitting articles, even if they are heavily spun. If your site it’s OK and it happens to fall back, don’t worry, it’s going to come back, even higher than before.

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Why use landing pages with PPC advertising?27 Jun

Landing pages are particular pages on your website where you attract the visitor to do whatsoever it is that you want them to do. Even as this is will fluctuate with the type of site that you have shaped, it is most frequent in online marketing to use landing pages to collect e-mail information from your visitor.

The logic behind doing this is simple: If you collect appropriate e-mail information from your visitor, you can add those particulars to your mailing list

In this way, you have just grabbed the opportunity to send information regarding your products and services to that user as frequently as you want.  If in spite of this you had chosen to forward that user straight to a sales page for a product that you are promoting, there is a high probability that when the visitor arrives on that page, they are seeing that merchandise or service for the very first time. This being the situation, they are implausible to buy the product despite the fact that they are a targeted visitor, especially if the product price is sensibly high.  This is very unpleasant news since if they don’t choose to purchase on this first visit, the chances are that they never will or that they will eventually, but not from you (if you are promoting a product as an affiliate, for example).

This happens because it is generally agreed in online marketing circles that most potential customers need to be presented with an offer somewhere between seven and twenty times before they decide to buy

Consequently, directing people straight to a product sales page is unlikely to convince the visitor to buy. If you are selling your own product, there is a chance – albeit a slim one – that they will bookmark the page and return again at some time in the future (because they like it and know that they cannot get it anywhere else), but it’s not likely.

And if they are looking at an any product that you are selling or promoting, the next time they see it will be on another merchant or affiliates page, not yours.  Thus, they land the sale, not you. Hence, most marketers use a landing page where they offer the visitor something for free in return for their e-mail information, using the ‘excuse’ that without that information, they are not in a position to send the promised free offer.

Unfortunately, whilst it used to be effective for you to offer your landing page visitor a free subscription to your newsletter or e-zine, this approach is far less likely to work nowadays

Hence, you must give your visitor a free gift that is very closely related to the topic or subject matter which brought them to that landing page in the first place as a ‘bribe’ to convince them to subscribe to your list.  Say that your advert is for something related to ‘best weight loss program’. It is a fairly strong probability that anyone who follows an advert which features ‘best weight loss program’ wants to lose weight and is considering what the best weight loss program is.  So, you would offer a free special report with a title like ‘Best weight loss program review?’ or “Is the best weight loss program a scam?’ because you can be certain that this is a report that anyone who is interested in investing money in a weight loss product wants to read.

Suggesting that something is a scam or a fraud is still a fairly effective tactic for gathering subscriptions, especially in the situation that you are giving the information away for free? As long as the free gift is targeted to exactly match the keyword term that brought that visitor to your page, giving away a free ‘scam revealed’ report in this way will work.  But is it the best thing you can do to maximize the number of people that sign up for your list? If you don’t know the answer, you should as you’ll discover in the next post

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The PPC Concept Briefly Exposed24 Jun

Pay Per Click promotion is the most popular and effective method of advertising goods or services on the internet.  Under normal conditions, PPC involves promotion appearing on distinct web pages and on search engine results pages. An advertiser creates what is most commonly a two or three line text ad which is subsequently displayed on website pages and search pages which present targeted results to the individual searcher or site user.

While someone who is viewing the results page or the site on which the advertising is featured clicks on that ad or banner, they are immediately redirected to the web page that the advertiser wants to show them. Therefore, because this click on their ad has allowed the advertiser to present their sales or landing page to that visitor, they pay every time someone clicks on their advert.

The amount that the individual advertiser pays for each click depends on many factors and is in particular dependent upon how much they are willing to ‘bid’ to have their advert displayed. This is because the position on the page where an individual ad is shown is mainly decided by how much the advertiser behind it is willing to pay for that position in an auction-like bidding process.

There are many different PPC advertising companies who place adverts all over the internet, but with minor variations, most of the PPC advertising networks work in a broadly similar way.  The advertiser chooses a keyword term or phrase that best describes or refers to the product or service that they are advertising and construct their advert around this phrase.

The online advertising agency through which they place their adverts then ensures that the ad that they have just created appears on websites and search results pages that best match the particular term around which the advert was created.  For example, if an advertiser is selling green widgets, then the primary keyword phrase around which they are going to build their advert is going to be something that mentions ‘green widgets’.  Consequently, the next time someone searches the internet for information about green widgets, it is this particular advert that is likely to be shown to them assuming that the advertiser has paid enough for the advert to appear on the first search results page.

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The advantages and disadvantages of PPC21 Jun

When compared to other forms of promoting or advertising your business, Pay Per Click advertising (sometimes known as Cost Per Click or CPC) has many advantages over using ‘free’ advertising mediums like writing and publishing articles.

  • Using PPC to promote or advertise your business is an extremely quick way of getting your marketing message live and out there on the net. In many cases, your adverts can be online and viewed within an hour of creating them.
  • Pay Per Click advertising enables you to extend your market reach. Although you may be able to get pages of your website featured in the natural organic search results, doing so takes some time and is something of a lottery, whereas using PPC guarantees that your advert will appear on appropriate search results pages and websites.
  • The traffic that you bring to your website from PPC advertising is targeted, prequalified traffic. Because your advert has been shown only to people who have already expressed a degree of interest in the product or service that you’re offering by using a specific search term, the chances of them taking the action that you want them to take when they land on your site is significantly increased. Consequently, the conversion rate from PPC advertising is likely to be considerably better than it would be using free advertising resources like article marketing.
  • PPC advertising programs usually offer the ability to track the performance of the adverts that you place using that particular system. It is therefore considerably easier to calculate such important factors as conversion rates (the number of people who do what you want them to do), the acquisition cost of each visitor and your return on investment (ROI). Because most PPC systems offer this information, you are able to improve your advertising and your subsequent results, which will ultimately improve the profitability of your business.
  • If you want individual pages of your website to appear high up the search results page in the natural search results (those on the left-hand side of the search page), you have to optimize your site for the search engines. If you are using PPC advertising, there is no need to worry about search engine optimization although it is obviously a very sensible idea to make sure that your site is optimized too.
  • Search engine optimization strategies take time and effort to learn and implement. Using PPC advertising, you can bypass this learning process to get your promotional materials live almost instantly.
  • You have complete control over your advertising campaign. This is particularly appropriate if, for example, you are promoting a product or service that has relatively temporary appeal or is seasonal. For instance, you would not want to be promoting a Christmas related product in the middle of August and PPC advertising fits in very well with this idea because you can turn it on and off as you want.
  • You choose whether you want to advertise only on the search results pages, or whether you want your advertising to appear on websites and blogs in your niche as well. If you do, it is even possible to target specific high traffic sites on which you want your advertising to be placed, thereby almost guaranteeing a healthy flow of traffic from these adverts. At the same time, because as a general rule, you should bid lower for content network advertising (i.e. ads on individual sites), this traffic is often extremely cost-effective.

Alongside these advantages, there are a couple of disadvantages but in truth, the upsides of using PPC advertising far outweighs the downside.  The most obvious disadvantage of using PPC advertising is that it costs money to do so. There is also the factor that whilst most of the individual clicks on your adverts are likely to be genuine, there will be a certain amount of ‘wastage’ caused by clicks from people who are not really interested in what you have to offer, competitors or even just people who think it is funny to waste your money.  Furthermore, using PPC only works for as long as you are willing and/or able to continue paying for your advertising. As soon as you stop paying, your advertising also stops.

Less obviously, if you are using the most popular PPC advertising program on the net, which is Google AdWords, you need to do some work to make sure that your advertising efforts fit in with what Google want you to do.

If you create adverts in the way that Google wants you to, your cost per click will be minimized whereas the opposite is also true. If you do not create ads the Google way, the cost per click is likely to be multiplied several times over.

Nevertheless, apart from the fact that using PPC advertising costs money, it is by far and away the most effective strategy for maximizing the number of people who are introduced to your opportunity or offer.

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