PPC Campaigns Tightly Related to SEO13 Apr
A deeper look into PPC advertising
PPC is often known as search engine marketing, IMO the most powerful web marketing tool. In one of my previous posts I presented some figures related the advantages of paid search. I’ve noticed there are lots of users seeing PPC as being somewhat isolated of SEO, which am going to point out it’s not true at all. Actually, successful PPC campaigns are tightly related to SEO, especially on Adwords, where the variable Quality Score comes in place.
I want you to understand that the presentations on this blog are not merely theory, but insights given by practice on the most complex PPC campaigns and SEO you can imagine. The author has a deep knowledge of web marketing theory and his prospective doesn’t aim to simply throw some words on a blog – as you can find a lot on the web – but to share some important facts with you.
Why PPC depends a lot on SEO? First of all, for 2 simple reasons: (1) the quality score (QS) is related to (a) ads’ relevancy plus (b) landing’s page quality and (2) QS is the most important factors influencing your campaigns’ cost.
BID RANKING determines the position of your ad on the page (AD RANKING) and is calculated from Max CPC x QS. Please keep in mind that a high quality score may determine an ad to have priority against a higher ranking ad, if the ad ranking is a result of higher max CPC and lower QS. You may better understand this if you look closer to the formula:
Actual CPC = (ad rank to beat / QS) + $0.01
Let’s assume that you are on the fist position with ad rank = 20 and QS = 5 (this means max bid = $4.00) and the second position has an ad rank = 12 and QS = 6 (hence max bid = $2.00), you have to pay ( 12/5 ) + 0.01 = $2.41 (CPC). But you may have the same ad rank with a higher QS, for instance:
Ad rank = 20, QS = 10, therefore max bid is $2.00, but in this case your actual CPC would be:
(12/10) + 0.01 = $1.21 !!! which is basically half of the money for the same first position!!! You can easily imagine how this does reflect on your budget: you cut to half your advertising cost!
Conclusion
This is a brief example pointing out the tight relation between PPC campaigns and SEO. All 3 main factors determining the QS are related to SEO: CTR (apparently not that close), ad relevancy (which is connected to landing page content) and landing page quality (how your landing page is organized).
30 Responses to “PPC Campaigns Tightly Related to SEO”
Leave a Reply
Reviews
great post as usual!
Wonderful journey and experience!
Webdhoom is a Professional SEO Company from India that provides SEO services in Delhi search engine optimization services in India & worldwide. It is a leading SEO Delhi SEO company in India which ranks you at top in google yahoo & MSN. SEO Company India SEO services India SEO India SEO Firm India Webdhoom.com
Great information! I’ve been looking for something like this for a while now. Thanks!
love it, it’s {sites|posts|web sites|blogs| like this that makes the internet|net so awesome|good|great
already been searching for this topic…thanks..
Wow this is a great resource.. I’m enjoying it.. good article
Valuable info. Lucky me I found your site by accident, I bookmarked it.
Genial post and this mail helped me alot in my college assignement. Thanks you as your information.
bless you for composing, It’s precisely what I needed about msn. is actually much rather listen to ideas through someone, rather than a business web site, that’s why I love blogs so much. Thanks!
Small businesses need to find new and improved ways to maximize the impact of their marketing dollars. While traditional marketing, such as print marketing or TV and radio ads have a limited scope, online marketing through search engine optimization can make an enormous difference. How can search engine optimization help your business?
Better Search Engine Ranking
All small business owners know that a higher search engine page rank through Google, Yahoo!, Bing and others equates to more business. How do you go about attaining a higher page rank, though? Proper search engine optimization will help you bump up your search engine ranking for targeted keywords, ensuring that you are able to gain access to targeted traffic, increase the number of visitors to your website and also increase the number of visitors converted to customers.
Please see us for more details:
http://www.seoafrn.com
I haven’t tried PPC before and I really like to do it but I don’t have any idea how start with PPC. Because of your post it give me a great idea on how to start my PPC campaign and give me an edge against my competitors. Thanks for this great information.
TOP QUALITY WITH mens underwear
and GOOD boxer briefs
and also has good quality for womens underwear
Nice dispatch and this post helped me alot in my college assignement. Gratefulness you seeking your information.
Katalog stron. Zapraszamy
I have been checking out a few of your stories and i must say pretty clever stuff. I will definitely bookmark your blog.
I agree that PPC advertising is a very powerful tool for use in marketing. Your comments int his article have been very helpful in understanding it more though, thank you.
What I wanted to say is that SEOptimizing landing pages of PPC campaigns improves Quality Score on Google and consequently leads to lower first page bids and smaller avg CPC resulting sometimes in huge savings. Additionally, PPC helps SEO.
The information provided by you about SEO is really very helpful for us. I have gathered some useful stuff from your post. I am also agree with all your tips and suggestions. Thank you for sharing this info.
Nice postI was checking continuously this blog and I’m impressed! Extremely useful info specially the last part
I care for such information a lotI was seeking this particular info for a long timeThank you and good luck
I love you’r web blog design, what design do you have? please comment back!
My brother suggested I may like this blog. He was once entirely right. This submit actually made my day. You cann’t consider just how much time I had spent for this info! Thank you!
I seriously loved this post. You describe this topic wonderfully. When hiring home contractors it truly is critical for select a trusted name in construction. Experienced and efficient staff should strive for excellence and absorb every detail of your property.
I agree with your PPC Campaigns Tightly Related to SEO | Best SEO, excellent post.
I really wanted to develop a simple word to say thanks to you for these unique tactics you are placing on this website. My particularly long internet research has at the end been rewarded with extremely good tips to talk about with my visitors. I ‘d assume that we visitors are unquestionably blessed to dwell in a perfect place with so many outstanding individuals with helpful pointers. I feel quite blessed to have used your entire website and look forward to tons of more enjoyable minutes reading here. Thanks once again for all the details.
I am thankful that I noticed this blog, exactly the right information that I was searching for!
I?m impressed, I must say. Really hardly ever do I encounter a blog that?s each educative and entertaining, and let me let you know, you’ve hit the nail on the head. Your thought is outstanding; the difficulty is one thing that not enough persons are speaking intelligently about. I am very completely satisfied that I stumbled across this in my seek for one thing regarding this.
Hi I wanted to write a new remark here for you to be able to tell you how much i Enjoyed this read. I have to run off to work but wished to leave you a brief thought. I book-marked you So definitely will be returning following work in order to read more of yer quality posts. Keep up the quality work.
Hey there! Someone in my Myspace group shared this website with us so I came to check it out. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Great blog and amazing design.
excellent points altogether, you simply gained new reader. What could you suggest when it comes to your put up you made a few times ago? Any certain?