Tag Archive | "adwords"

ppc

AdWords PPC: Incremental Cost per Click – ICC13 Apr

Since Adwords has introduced the bid simulator, there was the possibility to predict the cost/ clicks ratio at different bid values. A well-built campaign will have in view the minimum parameters: 1.       Selling Price 2.       Acquisition price 3.       Profit (resulting from the difference of first two) The revenue may also be called maximum profitable CPA. [...]
ppc

Google New SERPs and Adwords PPC06 May

Google changed its algorithm recently and redesigned result pages. This may have SEO implications but it wasn’t mainly about that I wanted to talk you about but about PPC adwords implications. In terms of search market this change wouldn’t seem to have much effect, in the sense that google increased its domination during last month. [...]
ppc

Google Adwords can Make You Reach04 May

Google Yes, angel and demon, love and hate of many web site owners and developers. Probably trying to stop spam, Google developed a system starting from internal PageRank formula that makes a lot of people feel aggrieved. Having at this point a lot of experience in SEO and adwords, I will try to share some [...]

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