Tag Archive | "ppc"
ppc
OK, you may think about Italian pasta when reading the title, however this is something a lot more important than pasta and mozzarella on PPC. This might be a kind of “open secret” of publisher’s networks, it’s hard to guess why they didn’t take any measure to prevent this paste in ratio (PIR). Probably because [...]
ppc
Since Adwords has introduced the bid simulator, there was the possibility to predict the cost/ clicks ratio at different bid values. A well-built campaign will have in view the minimum parameters: 1. Selling Price 2. Acquisition price 3. Profit (resulting from the difference of first two) The revenue may also be called maximum profitable CPA. [...]
ppc
Negative Keywords Although your campaign is equipped with keywords to specifically describe an item or a service, think about the variations on the broad match keyword that may not apply to what you sell, I will explain you immediately why and how. Use a keyword tool to find negative keywords. Once you generate an overall [...]
ppc
Google changed its algorithm recently and redesigned result pages. This may have SEO implications but it wasn’t mainly about that I wanted to talk you about but about PPC adwords implications. In terms of search market this change wouldn’t seem to have much effect, in the sense that google increased its domination during last month. [...]
ppc
Google Yes, angel and demon, love and hate of many web site owners and developers. Probably trying to stop spam, Google developed a system starting from internal PageRank formula that makes a lot of people feel aggrieved. Having at this point a lot of experience in SEO and adwords, I will try to share some [...]
ppc
A deeper look into PPC advertising PPC is often known as search engine marketing, IMO the most powerful web marketing tool. In one of my previous posts I presented some figures related the advantages of paid search. I’ve noticed there are lots of users seeing PPC as being somewhat isolated of SEO, which am going [...]
