Tag Archives: ppc

How to Avoid Competing Against Yourself

Negative Keywords Although your campaign is equipped with keywords to specifically describe an item or a service, think about the variations on the broad match keyword that may not apply to what you sell, I will explain you immediately why … Continue reading

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Google New SERPs and Adwords PPC

Google changed its algorithm recently and redesigned result pages. This may have SEO implications but it wasn’t mainly about that I wanted to talk you about but about PPC adwords implications. In terms of search market this change wouldn’t seem … Continue reading

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Google Adwords can Make You Reach

Google Yes, angel and demon, love and hate of many web site owners and developers. Probably trying to stop spam, Google developed a system starting from internal PageRank formula that makes a lot of people feel aggrieved. Having at this … Continue reading

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PPC Campaigns Tightly Related to SEO

A deeper look into PPC advertising PPC is often known as search engine marketing, IMO the most powerful web marketing tool. In one of my previous posts I presented some figures related the advantages of paid search. I’ve noticed there … Continue reading

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