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	<title>Best SEO &#187; ppc</title>
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	<description>Search Engine Optimization &#124; Marketing &#124; PPC</description>
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		<title>PPC Paste In Ratio, The Open Marketing Secret</title>
		<link>http://best-seo.org/blog/2011/06/ppc-paste-in-ratio-the-open-marketing-secret/</link>
		<comments>http://best-seo.org/blog/2011/06/ppc-paste-in-ratio-the-open-marketing-secret/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 19:13:03 +0000</pubDate>
		<dc:creator>oli celea</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[paste in ratio]]></category>
		<category><![CDATA[secret]]></category>

		<guid isPermaLink="false">http://best-seo.org/blog/?p=212</guid>
		<description><![CDATA[OK, you may think about Italian pasta when reading the title, however this is something a lot more important than pasta and mozzarella on PPC. This might be a kind of “open secret” of publisher’s networks, it’s hard to guess why they didn’t take any measure to prevent this paste in ratio (PIR). Probably because [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>AdWords PPC: Incremental Cost per Click &#8211; ICC</title>
		<link>http://best-seo.org/blog/2011/04/adwords-ppc-incremental-cost-per-click-icc/</link>
		<comments>http://best-seo.org/blog/2011/04/adwords-ppc-incremental-cost-per-click-icc/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 22:31:20 +0000</pubDate>
		<dc:creator>oli celea</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[icc]]></category>

		<guid isPermaLink="false">http://best-seo.org/blog/?p=188</guid>
		<description><![CDATA[Since Adwords has introduced the bid simulator, there was the possibility to predict the cost/ clicks ratio at different bid values. A well-built campaign will have in view the minimum parameters: 1.       Selling Price 2.       Acquisition price 3.       Profit (resulting from the difference of first two) The revenue may also be called maximum profitable CPA. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Avoid Competing Against Yourself</title>
		<link>http://best-seo.org/blog/2010/07/how-to-avoid-competing-against-yourself/</link>
		<comments>http://best-seo.org/blog/2010/07/how-to-avoid-competing-against-yourself/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 01:17:13 +0000</pubDate>
		<dc:creator>oli celea</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[negative keywords]]></category>

		<guid isPermaLink="false">http://best-seo.org/blog/?p=147</guid>
		<description><![CDATA[Negative Keywords Although your campaign is equipped with keywords to specifically describe an item or a service, think about the variations on the broad match keyword that may not apply to what you sell, I will explain you immediately why and how.  Use a keyword tool to find negative keywords. Once you generate an overall [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Google New SERPs and Adwords PPC</title>
		<link>http://best-seo.org/blog/2010/05/google-new-serps-and-adwords-ppc/</link>
		<comments>http://best-seo.org/blog/2010/05/google-new-serps-and-adwords-ppc/#comments</comments>
		<pubDate>Thu, 06 May 2010 19:31:22 +0000</pubDate>
		<dc:creator>oli celea</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[adwords]]></category>

		<guid isPermaLink="false">http://best-seo.org/blog/?p=110</guid>
		<description><![CDATA[Google changed its algorithm recently and redesigned result pages. This may have SEO implications but it wasn&#8217;t mainly about that I wanted to talk you about but about PPC adwords implications. In terms of search market this change wouldn&#8217;t seem to have much effect, in the sense that google increased its domination during last month. [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Google Adwords can Make You Reach</title>
		<link>http://best-seo.org/blog/2010/05/google-adwords-can-make-you-reach/</link>
		<comments>http://best-seo.org/blog/2010/05/google-adwords-can-make-you-reach/#comments</comments>
		<pubDate>Tue, 04 May 2010 03:01:32 +0000</pubDate>
		<dc:creator>oli celea</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://best-seo.org/blog/?p=102</guid>
		<description><![CDATA[Google Yes, angel and demon, love and hate of many web site owners and developers. Probably trying to stop spam, Google developed a system starting from internal PageRank formula that makes a lot of people feel aggrieved. Having at this point a lot of experience in SEO and adwords, I will try to share some [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
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		<title>PPC Campaigns Tightly Related to SEO</title>
		<link>http://best-seo.org/blog/2010/04/ppc-campaigns-tightly-related-to-seo/</link>
		<comments>http://best-seo.org/blog/2010/04/ppc-campaigns-tightly-related-to-seo/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 01:45:34 +0000</pubDate>
		<dc:creator>oli celea</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://best-seo.org/blog/?p=85</guid>
		<description><![CDATA[A deeper look into PPC advertising PPC is often known as search engine marketing, IMO the most powerful web marketing tool. In one of my previous posts I presented some figures related the advantages of paid search. I’ve noticed there are lots of users seeing PPC as being somewhat isolated of SEO, which am going [...]]]></description>
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		<slash:comments>30</slash:comments>
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