Why use landing pages with PPC advertising?27 Jun
Landing pages are particular pages on your website where you attract the visitor to do whatsoever it is that you want them to do. Even as this is will fluctuate with the type of site that you have shaped, it is most frequent in online marketing to use landing pages to collect e-mail information from your visitor.
The logic behind doing this is simple: If you collect appropriate e-mail information from your visitor, you can add those particulars to your mailing list
In this way, you have just grabbed the opportunity to send information regarding your products and services to that user as frequently as you want. If in spite of this you had chosen to forward that user straight to a sales page for a product that you are promoting, there is a high probability that when the visitor arrives on that page, they are seeing that merchandise or service for the very first time. This being the situation, they are implausible to buy the product despite the fact that they are a targeted visitor, especially if the product price is sensibly high. This is very unpleasant news since if they don’t choose to purchase on this first visit, the chances are that they never will or that they will eventually, but not from you (if you are promoting a product as an affiliate, for example).
This happens because it is generally agreed in online marketing circles that most potential customers need to be presented with an offer somewhere between seven and twenty times before they decide to buy
Consequently, directing people straight to a product sales page is unlikely to convince the visitor to buy. If you are selling your own product, there is a chance – albeit a slim one – that they will bookmark the page and return again at some time in the future (because they like it and know that they cannot get it anywhere else), but it’s not likely.
And if they are looking at an any product that you are selling or promoting, the next time they see it will be on another merchant or affiliates page, not yours. Thus, they land the sale, not you. Hence, most marketers use a landing page where they offer the visitor something for free in return for their e-mail information, using the ‘excuse’ that without that information, they are not in a position to send the promised free offer.
Unfortunately, whilst it used to be effective for you to offer your landing page visitor a free subscription to your newsletter or e-zine, this approach is far less likely to work nowadays
Hence, you must give your visitor a free gift that is very closely related to the topic or subject matter which brought them to that landing page in the first place as a ‘bribe’ to convince them to subscribe to your list. Say that your advert is for something related to ‘best weight loss program’. It is a fairly strong probability that anyone who follows an advert which features ‘best weight loss program’ wants to lose weight and is considering what the best weight loss program is. So, you would offer a free special report with a title like ‘Best weight loss program review?’ or “Is the best weight loss program a scam?’ because you can be certain that this is a report that anyone who is interested in investing money in a weight loss product wants to read.
Suggesting that something is a scam or a fraud is still a fairly effective tactic for gathering subscriptions, especially in the situation that you are giving the information away for free? As long as the free gift is targeted to exactly match the keyword term that brought that visitor to your page, giving away a free ‘scam revealed’ report in this way will work. But is it the best thing you can do to maximize the number of people that sign up for your list? If you don’t know the answer, you should as you’ll discover in the next post
12 Responses to “Why use landing pages with PPC advertising?”
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In terms of the landing page relevancy, I agree that the keywords are intrinsically linked to SEO. However, in terms of PPC, it’s important to ensure your selected keywords and ad copy are relevant to the landing page your audience arrives at to avoid high bounce rates. I also believe that, as people become more au fait with paid search, they will be less inclined to click on sponsored links unless they are advertising clear promotions.
Really useful article didnt know that spliting text generate more profit from ppc.tnx and keep doing good work!!!
Apart from Google Network (google search) and Google Content Network… there is one more network where Google PPC ads appear called ‘Google Search Network’.. its a part of Google network where google have partnered with other sites to display PPC ads based on the keyword search… e.g. AOL, Ask.com, Amazon… etc
Aloha! Just writing a brief little note in your guestbook to say hello from Castlegar, which is up in Canada. I am impressed with the good quality of writing you have got yourself here, and I will undoubtedly be back to say hey there again later on. Well that is all I have to say! Many thanks and very great to ‘meet’ you
The reason why people clicks your ads is because they are looking for relevant results for a specific product or information, so it is wise to land them exactly to the page that is highly relevant to the keyword you have used. Like what you said, domain URL’s are not always advisable.
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I agree that it is necessary to ‘entice’ people with something in order to get e-mail information as the majority of people don’t want to give out their contact details so easily. I feel that the newsletter approach doesn’t seem to work so well because they’ve become associated with junk mailings, and unless the person is familiar with a site and its products they won’t just sign up for the sake of it. I’ve noticed recently that a lot of websites offer entries into a prize draw for one of their products/vouchers if you sign up to their newsletter, and I’m considering this as a strategy to include on my exhibition giveaways site.
I thought it was gonna be some boring outdated post, however it compensated for time. I’ll post a link to this particular page on our blog. I am certain my very own visitors will find which very helpful.
look guys, using proper landing pages with PPC campaigns AND SEO it shouldn’t be taken easily. SEs see your anchor text as a part of the page itself, on the one hand, and besides getting better ranking on anchor text keywords it’s important to keep visitors on your site, on the other hand, here comes in place the importance of landing pages. Some people know that, some other don’t.
Spot on with this write-up, I actually assume this web site needs far more consideration. I’ll probably be once more to learn rather more, thanks for that info.
My partner and I absolutely love your blog and find the majority of your post’s to be just what I’m looking for. can you offer guest writers to write content to suit your needs? I wouldn’t mind creating a post or elaborating on a few of the subjects you write related to here. Again, awesome blog!
yes, you can publish articles on this blog if they are interesting, you can drop in a couple of links with anchor texts but I repeat, the content should be of good quality.